Fujifilm FinePix X10 hits quite a lot of significant high notes with speedy performance, attractive retro design and nice, fast lens. It is a sophisticated small device with retro design, 4X 28-112mm zoom lens with manual zoom ring, 12-megapixel CMOS sensor, optical viewfinder, 7 frames per second of burst shooting, 2.8 inch LCD display with 460,000 pixels and 1080p video recording. Other important features include ISO range of 100 – 12,800, full spectrum of manual controls, EXR shooting options of the company, raw image capture, optical image stabilization, film stimulation modes, 1cm macro mode, electronic level gauge, 360-degree motion panoramas, hot-shoe and incorporated manual popup flash.

The combination of bright viewfinder and functional and versatile Fujinon lens provide a sensational shooting experience. The all new Fujifilm FinePix X10 comes equipped with newly designed 4x manual optical zoom lens using Fujinon optical technology. With 4x optical zoom ranging from 28mm wide angle to 112mm telephoto and superb F2.0-2.8 brightness, the lens is not only a triumph of engineering, but also offers high resolution optical performance across entire range, because of its small size. Providing rich descriptive performance, its versatile lens capture encounters with amazing presence. In order to retain the small shell of this device whilst ensuring high image quality, Fujinon has added lenses constructed of glass with better optical characteristics for all elements in 9 groups/11 elements configuration.

By utilizing three high performance aspherical lenses, the Fujifilm FinePix X10 offers rich resolution with sharp photo quality. These lenses contribute to more small overall lens configuration and its small body size providing you can easily it anywhere you go. Two ED lenses have been added for effective reduction and low dispersion of chromatic aberrations. By reducing contrast and preventing color fringing, the X10 lens takes images with superb accuracy across entire zoom range from wide angle to telephoto.

There is a lot to like about Fujifilm FinePix X10, but advanced shooters might be frustrated by trade offs for best images, specifically as it is more pricey than its rivals. The company’s original entry into enthusiast small market going up against stalwarts from Panasonic, Canon and Nikon with specifications and design that don’t look shabby in the crowd. The Fujifilm FinePix X10 is capable of creating nice images; however it does offer low light performance in special reduced resolution, full auto modes. Fujifilm claims that it goes up to ISO 12,800 just like other models in its segment. The capability of changing aperture and shutter provide more creative control, switching into EXR high ISO/low Noise mode doesn’t.

With quite a few exceptions, the Fujifilm FinePix X10 performs pretty well for its segment tying with XZ-1 for the lead. It is available for the price of $599.99 and comes equipped with 12-megapixel EXR CMOS sensor, ISO sensitivity range from 100 – 3200, 28-112mm f2-2.8 4x zoom lens, 7 frames per second of continuous shooting, optical viewfinder, 2.8 inch display with 460,000 pixels and optical image stabilization. You will definitely like the overall design, both for shooting and aesthetically. The body gets magnesium alloy chassis with aluminium front. Like P7100 and G12, the X10 features exposure compensation dial and has typical array if semimanual, auto and manual modes along with two custom settings slots; advanced shooting mode with Motion Panorama 360, Pro Low Light and Pro Focus, EXR resolution priority, high ISO and low noise; D-Range priority modes and movie mode, a scene program mode with usual set of choices.

At the Fujifilm FinePix X10’s back, there are typical array of dials and buttons along with raw override button. A navigation dial is tad loose with associated buttons for self timer, macro, flash and drive. Standard features on FinePix X10 include 12.0 million pixels; 2/3-inch EXR CMOS with primary color filter; Internal memory (approx. 26 MB); Number of recorded pixels L: (4:3) 4000 x 3000 / (3:2) 4000 x 2664 / (16:9) 4000 x 2248 / (1:1) 2992 x 2992; M: (4:3) 2816 x 2112 / (3:2) 2816 x 1864 / (16:9) 2816 x 1584 / (1:1) 2112 x 2112 and S: (4:3) 2048 x 1536 / (3:2) 2048 x 1360 / (16:9) 1920 x 1080 / (1:1) 1536 x 1536.

The Fujifilm FinePix X10 is also equipped with Fujinon 4 x optical zoom lens; 9 groups 11 lenses; Intelligent digital zoom approx. 2x; Sensitivity Auto / Equivalent to ISO 200 / 100 / 320 / 250 / 500 / 400 / 800 / 640 / 1250 / 1000 / 2000 / 1600 / 3200 / 2500 / 5000 / 4000 / 12800 and 6400; TTL 256-zones metering, Multi / Spot / Average; Exposure mode: Aperture Priority AE, Programmed AE, Manual and Shutter Priority AE; Shooting modes: Natural Light & Flash, Natural Light, Portrait Enhancer, Portrait, Sport, Landscape, Night (Tripod), Night, Sunset, Fireworks, Beach, Snow, Flower, Party, Underwater and Text; AE Bracketing: ±1/3EV, ±2/3EV and ±1EV.

The Fujifilm FinePix X10 adds Film Simulation Bracketing: Velvia / VIVID, PROVIA / Standard and Astia/ Soft; Dynamic Range Bracketing: 100%, 200% and 400%; ISO Sensitivity Bracketing: ±1/3EV, ±2/3EV and ±1EV; Single AF / Continuous AF; TTL contrast AF, AF assist illuminator available; White balance Automatic scene recognition: Shade, Fine, Fluorescent light (Warm White), Fluorescent light (Daylight), Incandescent light, Fluorescent light (Cool White), Custom, Underwater and Color temperature selection; Auto flash (super intelligent flash); Red-eye removal OFF: Forced Flash, Auto, Slow Synchro and Suppressed Flash; Red-eye removal ON: Red-eye Reduction & Forced Flash, Red-eye Reduction Auto, Red-eye Reduction & Slow Synchro and Suppressed Flash; Photography functions: EXR mode Resolution priority / EXR Auto / Dynamic range priority, High ISO & Low noise priority / Face recognition, Auto red-eye removal, Face Detection, Framing guideline, Film simulation, Histogram display, Frame No. memory, Advanced mode (Motion panorama360, Pro focus, Pro low light), Best frame capture, Electronic level, High Speed Movie (70 / 120 / 200 frames/sec.), Advanced Anti Blur, One-touch RAW and Color Space.

The Fujifilm FinePix X10 gets Playback functions: Auto red-eye removal, Face Detection, Protect, Multi-frame playback (with micro thumbnail), Resize, Crop, Image rotate, Slide show, Histogram display, Voice memo, Photobook assist, Exposure warning, Favorites, Image search, Panorama, Mark for upload, RAW conversing and Erase selected frames; Accessories included: Li-ion battery NP-50, Battery charger BC-45W, Shoulder strap, Lens cap, USB cable, CD-ROM and Owner’s manual. The Fujifilm FinePix X10 follows in footsteps of its larger brother, X100 by bringing quality build quality, photographer-friendly design and similar retro feel to a wider audience.

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